Golden Adgroup / Careers / Strategic Planner

Strategic Planner

Job Purpose:

A Social Planner plays a very crucial role in developing social media strategy & influencer approach to achieve client’s KPIs.

Key Responsibilities:


  • Research on consumer insight (by collect & analyze data or conduct consumer survey)
  • Explore new social media trend, new social media tools to consult for client in both planning & execution process
  • Develop social media strategy and methodology to select appropriate influencers for each campaign
  • Cooperate with creative team in social media execution


  • Join 1 project with "account" role to develop project management skill (timeline management, working with internal team, manage supplier performance, make quotation & FC, understand nature of each client/their needs)         
  • Other tasks assigned by line manager

Key Deliverables:

  • The right consumer insights for creative team to develop content direction.
  • Value consult & contribution in both planning & execution
  • Social media proposal with clear KPIs.
  • Value contribution in social media tactics, content direction for creative team
  • Good project management skill

Qualification/ Requirements:

  • Logical thinking
  • Trend catching
  • Presentation & explanation skill
  • In-depth knowledge on KOLs in various field
  • Ability in select & analyze data & use data to solve problem
  • In-depth knowledge about conducting consumer survey by qualitative & quantitative research
  • Knowledge on Branding


  • Working time: 9:00 – 18:30 (Mon-Fri)
  • Monthly income: Fixed salary (negotiated on capacity, experience) + bonus based on performance
  • Meal & parking allowances
  • Healthcare check, team building (depend on , salary review,…
  • Dynamic, creative and challenging working condition; the individual will have a chance to break through and develop.
  • Regular professional training courses by leading experts in the marketing field.
  • Facilities and modern equipment to support and improve work performance.

How To Apply

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