img ENSURE TẾT 2023 - BƯỚC CÙNG NHAU MUÔN TẾT

LEADING THE CATEGORY’S SOV BY SPREADING THE HEALTH MESSAGE IN AN EMOTIONAL AND AUTHENTIC WAY DURING TET SEASON


THE TASK

BACKGROUND: 2023 is a year of positive Tet celebrations, impacted by ‘long Covid’ effects on elderly parents.

OBJECTIVE: Continue to be the Top-of-mind brand for caregivers within Adult gifting this Tet and get caregivers to purchase Ensure Gold as a gift for their parents.

CHALLENGE: Find KOLs who be Caregivers that match and fully meet all criteria with relatively high standards compared to the current Influencer market, such as having a perfect family relationship from parents to marriage, having a unique personal story. 


THE EXECUTION

INSIGHT: With this thought in the hearts of the Caregivers, who have good relationship with their parents , they want to make sure that their parents will not be left behind as they move forward from the pandemic.

BIG IDEA: When the strength of Caregivers' parents is tested during Tet but they refuse to admit it, give them the gift of everyday strength with Ensure Gold and follow the key message "Go On Together With Health" throughout the campaign.

SOLUTION: Campaign is implemented in accordance with the consumer journey from “Awakening” to “Engage” to connect and fabricate maximum impact with the caregivers:

Tactic 1: Create a social conversation around “What gestures that your parents do the most when you want to help in Tet?” to evoke tension & elicit user empathy by branded content posts from Macro Influencers with authentic personal story.

Tactic 2: Spread hero film on Facebook channels to trigger “aha” moments from caregivers, touching upon emotions and empathy. Especially livestream reaction tactic take influencers have opportunity to share more about their authentic stories while still integrating branded content in  natural way.

Tactic 3: Encourage caregivers to endure and transpire key go on moments together with parents this Tet & beyond through the meaningful engagement activities on Facebook & TikTok.



RESULT


  • 77 Outcomes
  • >457k Engagement
  • >182k Buzz
  • >11.1mil View


IMAGES



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Golden Stella pioneers in providing effective Influencer Marketing solutions, in companion with your brands powerfully impact consumers via innovative tactics, creative content creation, and an insightful understanding of influencers on diverse media channels.


With Influencer Marketing from planning to execution being our ultimate strength, we have successfully carried out several major projects and earned credibility from clients including Samsung, Porsche, Strongbow, Comfort, Ngọc Dung Beauty Center, Sendo, Dutch Lady…




Having a data-driven system and an in-depth understanding of influencers, we are capable of providing your brands with a 24-hour planning service, including a strategic approach, KPI planning, and an insightful influencer selection that is well-adapted to your campaign’s objectives and budget.

Case Study
img PEDIASURE - MRI 2.0
img PEDIASURE TET 2023 - BABY DINOSAUR

Owning a diverse network and intimate relationships with influencers gives us the power to offer your brands a unique experience in Influencer Marketing, exchanging your products and services for the most authentic influencers’ experience and endorsement.

Owning an extensive influencer network, we provide you with the most authentic and lifestyle brand features in influencers’ projects, contributing towards your brands’ optimized cost and maximized equity.

The heart of any successful Influencer Marketing campaign lies in the bond between influencers and brands.

As pioneers in influencer marketing and have worked on an intensive amount of projects, we play Cupid’s role in cultivating and nurturing authentic brand endorsement from influencers and their communities, helping your brand appear naturally in their lifestyle context.

Owning social networks inventory (more than 10 million subscribers), together with an extensive number of in-house macro, micro, and nano influencers, we provide you with booming performances at your business peak time, supporting your brands in achieving expected awareness and sales volume.


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