BRAND IDENTITY & BRAND BUILDING CAMPAIGN

BRAND IDENTITY & BRAND BUILDING CAMPAIGN

PR - Content Marketing

BRAND IDENTITY & BRAND BUILDING CAMPAIGN

Bối cảnh

Market supply was bigger than demand at the project time
• High class apartment projects developed strongly and possibly launched at the same time with EverichII
• No active sign of Real Estate market
EverichII projects
• Far from the center of city
• Alongside of PhuMy bridge, roads lead to projects were narrow
• The project was new, no brand awareness

Thách thức

Sự thật ngầm hiểu

Giải pháp

Proposed a full communication package for The EverichII in 2010 from logo, brand identity, key visuals to other communication materials.

Kết quả


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