Bối cảnh
Market supply was bigger than demand at the project time
• High class apartment projects developed strongly and possibly launched at the same time with EverichII
• No active sign of Real Estate market
EverichII projects
• Far from the center of city
• Alongside of PhuMy bridge, roads lead to projects were narrow
• The project was new, no brand awareness
Thách thức
Sự thật ngầm hiểu
Giải pháp
Proposed a full communication package for The EverichII in 2010 from logo, brand identity, key visuals to other communication materials.
