MOMO MEGACASHBACK 1/11

MOMO MEGACASHBACK 1/11

PR - Content Marketing

MOMO MEGACASHBACK 1/11

Bối cảnh

After the 1st campaign of Mega Cashback launched in August 2018, MoMowants to create a bigger e-wallet event which will help gradually change customer’s behavior into non-cash payment

Thách thức

Sự thật ngầm hiểu

Giải pháp

  • Distributed diversified content across mass media within only 2 weeks to spread about the event with high frequency
  • Successfully created a stunt on PR and Social to gain better awareness
  • Team up with other media partner to help deliver the on-time content

Kết quả

  • Media results: Top 1 on App Store in Vietnam on 1/11 and 2nd position on Google Play on 2/11
  • Social results: 35,000 engagements on community fanpage
  • PR results: 70 outcomes across multi PR channels
  • Quotes: “Golden PR has created a truly successful campaign that make MoMoMegacashbacknow become the new Black Friday in Vietnam.” –Advertising Vietnam

Other proud works
BRAND IDENTITY & BRAND BUILDING CAMPAIGN
CORPORATE BRANDING CAMPAIGN
Samsung Brand Campaign 2019
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