Bối cảnh
After the 1st campaign of Mega Cashback launched in August 2018, MoMowants to create a bigger e-wallet event which will help gradually change customer’s behavior into non-cash payment
Thách thức
Sự thật ngầm hiểu
Giải pháp
- Distributed diversified content across mass media within only 2 weeks to spread about the event with high frequency
- Successfully created a stunt on PR and Social to gain better awareness
- Team up with other media partner to help deliver the on-time content
Kết quả
- Media results: Top 1 on App Store in Vietnam on 1/11 and 2nd position on Google Play on 2/11
- Social results: 35,000 engagements on community fanpage
- PR results: 70 outcomes across multi PR channels
- Quotes: “Golden PR has created a truly successful campaign that make MoMoMegacashbacknow become the new Black Friday in Vietnam.” –Advertising Vietnam
