Bối cảnh
Porsche officially launched Taycan-their 1st electric car in the APAC Market and announced the design collaboration with Star Wars in Singapore.
Thách thức
Sự thật ngầm hiểu
Giải pháp
• Invite supermodel Thanh Hang and singer Trong Hieu as Vietnam representatives to attend the event
• Quickly release the news on mass and car media to receive many earned media
Kết quả
• Social results: Total 30,000 engagements on social media
• Reinforce the brand’s image in Vietnam to be the leading luxury sport car
