PORSCHE TAYCAN LAUNCHING

PORSCHE TAYCAN LAUNCHING

PR - Content Marketing

PORSCHE TAYCAN LAUNCHING

Bối cảnh

Porsche officially launched Taycan-their 1st electric car in the APAC Market and announced the design collaboration with Star Wars in Singapore.

Thách thức

Sự thật ngầm hiểu

Giải pháp

• Invite supermodel Thanh Hang and singer Trong Hieu as Vietnam representatives to attend the event
• Quickly release the news on mass and car media to receive many earned media

Kết quả

• Social results: Total 30,000 engagements on social media
• Reinforce the brand’s image in Vietnam to be the leading luxury sport car


Other proud works
BRAND IDENTITY & BRAND BUILDING CAMPAIGN
CORPORATE BRANDING CAMPAIGN
Samsung Brand Campaign 2019
LOADING
lazy