Samsung Brand Campaign 2019

Samsung Brand Campaign 2019

PR - Content Marketing

Samsung Brand Campaign 2019

Bối cảnh

  • Generate mass attention via introducing “We’re for the Doers” localized concept in Vietnam.
  • Stimulate brand love, showcase how Samsung is thinking the way Vietnamese people think and help Vietnamese people to do things to be proud of.
  • Build relevance among TA by spreading an inspiring and positive message, empowering Vietnamese people to overcome their barriers, brushing aside the words ‘Do What You Can’t’

Thách thức

Sự thật ngầm hiểu

Giải pháp

  • Understood TA and strict strategy, PR and Social successfully organized PR STUNT by Livestreamon Kenh14 by Round Table Discussion, hosted by experts and Doer real case – Hot blogger Giang oi.
  • Choosing right and wonderful workshop content, 4.0 Workshop series make a big boom on social &PR and activation. Doer stories, skill set to do 4.0 career were equipped for participants

Kết quả

Phrase 1:

•Total KPI: 23
•Actual Outcome: 61 (effort/earned: 16/45)
•Total AVE: 16,900

Phrase 2:

•Total KPI: 75
•Actual Outcome: 151 (effort/earned: 75/76)
•Total AVE: 57,666

Phrase 3:

•Total KPI: 25
•Actual Outcome: 121(effort/earned: 22/99)
•Total AVE: 38,282


Other proud works
BRAND IDENTITY & BRAND BUILDING CAMPAIGN
CORPORATE BRANDING CAMPAIGN
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