Bối cảnh
- Generate mass attention via introducing “We’re for the Doers” localized concept in Vietnam.
- Stimulate brand love, showcase how Samsung is thinking the way Vietnamese people think and help Vietnamese people to do things to be proud of.
- Build relevance among TA by spreading an inspiring and positive message, empowering Vietnamese people to overcome their barriers, brushing aside the words ‘Do What You Can’t’
Thách thức
Sự thật ngầm hiểu
Giải pháp
- Understood TA and strict strategy, PR and Social successfully organized PR STUNT by Livestreamon Kenh14 by Round Table Discussion, hosted by experts and Doer real case – Hot blogger Giang oi.
- Choosing right and wonderful workshop content, 4.0 Workshop series make a big boom on social &PR and activation. Doer stories, skill set to do 4.0 career were equipped for participants
Kết quả
Phrase 1:
•Total KPI: 23
•Actual Outcome: 61 (effort/earned: 16/45)
•Total AVE: 16,900
Phrase 2:
•Total KPI: 75
•Actual Outcome: 151 (effort/earned: 75/76)
•Total AVE: 57,666
Phrase 3:
•Total KPI: 25
•Actual Outcome: 121(effort/earned: 22/99)
•Total AVE: 38,282
