Strategic Communication Partner through 2018 & 2019

Strategic Communication Partner through 2018 & 2019

Digital

Strategic Communication Partner through 2018 & 2019

Bối cảnh

Thách thức

The formula milk market has been declining, mainly driven by powder. However, the market also recorded a new shifting trend from powder to liquid format and adjacencies. It’s a chance and but also a challenge with Grow because we need to face with more competitor, who are aggressively invest in trade, consumer promotion & media.
Beside, rural market is growing well.

Sự thật ngầm hiểu

● Protect Powder
● Accelerate Liquid
● Expand Rural

Giải pháp

A must is winning drinking occasion (2box RTD/day + 1 cup powder before sleep) with the main platform is Kindergarten to convert non-users; accelerate liquid and reach to rural → Build a new strategic platform & creative concept for brand that highlight product’s function (help kid taller & smarter), introduce the context (kindergarten) & insightful idea with consumer

“KINDERGARTEN READINESS” is the strategic platform throughout the year

Kết quả

  • Become the only one formula milk brand growth up in a time of market decline
  • More than 100K user data was collected
  • More than 80K contest attendances of social contests
  • Up to 40M video views on Youtube

Other proud works
STRONGBOW: BUILDING NEW CATEGORY FROM ZERO
TIGER - ROAR YOUR COURAGE, UNCAGE THE STREET VIBES
Marketing Strategy Agency Proud Works - Strongbow 6PM Tuyệt chill phiêu men táo
Hành Trình Như Ý Castrol 2018
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