TIGER - ROAR YOUR COURAGE, UNCAGE THE STREET VIBES

TIGER - ROAR YOUR COURAGE, UNCAGE THE STREET VIBES

Digital

TIGER - ROAR YOUR COURAGE, UNCAGE THE STREET VIBES

Bối cảnh

Social distancing has completely disrupted the brand's communication plan, consumption decreased and inventory was high. Tiger want to recover retailer purchase & consumer consumption post pandemic in key cities, they aimed to become as the first Brand to back to life after a long quiet period to support Tiger stakeholders.

Thách thức

Sự thật ngầm hiểu

Become the pioneer who wakes-up the HEARTBEAT OF THE STREET - Lifeblood of the city
The pandemic came and everyone must stay home for social distancing. The street vibes is now caged.
However, Tiger’s courage is never being caged. Tiger men know that the caged time is only game’s break time to prepare for the coming back.

Giải pháp

Tiger, more than any brands, is the very first one to roar its courage to uncage the street by offering the very first round of celebration to celebrates all the coming-back moments with Tiger men when we all-together roar the courage to uncage the street vibes and bring the life back, make a great impact to street and its life.

 

Kết quả

It’s take only 1 month from briefing section to aring day during social distancing time.
Agency as a leader in creating and executing always being proactive and focused on what we deliver to client, stick to the objective and outcome to ensure streamlining and efficiency at work. Beside, Brand team is actively involved in building up the idea and accompanies the implementation to connect their wishes and creativity from the agency.


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