2 Event Management Trends You Need to Know for 2018
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2017 brought us many new things. Twitter increased its character count to 280, we are only ten years away from reversing paralysis, and Einstein’s Theory of Relativity was proven correct.
It’s good to keep up with current events, but it’s even better to prepare for how they will affect you in the future. Luck favors the prepared, especially the prepared event planner that knows what’s happening in their industry.
I’ve highlighted three of the biggest trends affecting the event management industry, including new technologies and market shifts. These trends will affect how you conduct your events, how you spend your money (whether it is on event management software or some other new tech), and how many events you will host.
Here are three key event management trends that you need to keep in mind for 2018.
Using drones for filming and security
Video now brings events to life like never before with new technologies and capabilities such as 360 degree video and live streaming through major social media sites. Drones give event planners and attendees the ability to record and stream the action from new heights and perspectives.
Not only are drones perfect for broadcasting your event, but they also provide you the ability to provide additional security:
Drones have become an asset to public safety especially with the help of operational intelligence (OI) technologies like Mission Insight™ to improve situational awareness in shared airspace. They are regularly used to conduct search and rescue missions, assess crime scenes and monitor and manage special events.
2. Crowdshaping your events in real time
Maximillion named crowdshaping as one of the big event management trends that will transform the industry for years to come.
Imagine having the ability to change variables such as music genre, venue temperature, and music volume on the spot based on the mood of your guests. Crowdshaping gives event managers this ability through the use of smartphones and wearable technologies, which collect this data in real time.
Using check-in apps that allow users to log in through their social media accounts gives you insight into the preferences of your guests, along with further inquiries through real-time mobile surveys and GPS locating. Using this information, you can build an event for your crowd in real time. Is the venue too warm? You can ask and find out at a moment’s notice. Is the music too loud or not to the liking of your guests? Crowdshaping technology lets you know.
