img PEDIASURE

Context

PS’s share is increasing lower compared to the CNS Market. However, it’s gaining share in total pediatrics. And in 2017, PediaSure had a big opportunity to gain share in GUM.

Challenge

PediaSure is leading in Child Nutrion Supplement. However, consumers do not see PediaSure as a value-for-money product.

Insight

Moms do everything they think it’s best for their child’s development. However some of the moms still has the wrong feeding behaviors like forced-feeding, comparing her child, following rumors…

Solutions

Golden Digital came up with an integrated communication strategy and idea to champion Pediasure’s science of nutrition in both CNS & GUM market. Seeing 65% of Vietnamese parents are having wrong feeding behaviors, The communication idea is “Science brings millions mealtimes in Vietnam”.
With the best science in nutrition, PEDIASURE brings moms from wrong to scientific understanding of picky eater’s cause and consequence.

The solution included edu-tainment song to raise 3 most popular misbehaviors of moms during feeding time and how to turn the fighting mealtime to the happy mealtime.
We also created realcase series which PediaSure cooperated with the feeding expert to fix the real picky eating cases.

Impact

Episode 1 “End picky eating in 7 days” get 614,884 views in which 24% is organic views
The video got 793,194 VIEWS in which 12% is organic (benchmark: 7%)
Platform lead rate: 6.58% (benchmark) 3%).

Case Study khác
img STRATEGIC COMMUNICATION PARTNER THROUGH 2018 & 2019
img POND’S ACNE CLEAR
img STRONGBOW: BUILDING NEW CATEGORY FROM ZERO
img SMOOTH JOURNEY 2018 WITH CASTROL
img TIGER - ROAR YOUR COURAGE, UNCAGE THE STREET VIBES
img IT’S 6PM – LET’S CHILL WITH STRONGBOW
See more about img

Our CCA (Catch - Convert - Advocate) model is the solution for both sales & marketing. Digital CRM cultivate data, turn it to recruitment and keep consumers with brands throughout retargeting, data segment platform (DSP). Bringing CRM from traditional "call centers" to digital systems and solutions in order to increase in customer retention and driving sales growth by individual care.

Social Care utilizes strategies and technologies to manage, analyze customer interaction to appear and take care of consumer on the right conversation at the right time on social media.

Unlike the typical way to deal with Influencers as after the feast comes the reckoning, Golden Digital believes in building up a strong relationship with Influencers who are inspired by the vision of the brand and fired up to accomplish the mission to bring value to their communities together with the brands.

With latest social listening technology and methodology, Golden Digital is the first digital agency to champion on the influencer marketing in Vietnam.

In the world of "video first", Video marketing is a very "on high demand" product by Golden Digital. It combine both data and creativity to make sure "viral" is not by luck but by "calculation".

It answers when and how a video can replace an iTVC, or go beyond views to interaction and sales.

Digital PR/Activation is all about combining traditional PR/event activation with digital platforms, data, technology & social tactics to transform consumers into real experience with brands and bypass media to speak directly to your target audience.

This is the future of how consumers experience brands. It overcomes all barriers of traditional PR/Activation in other to maximize ROI & campaign effectiveness.

Golden Digital doesn't do digital for the sake of having a full "360 communication mix". We create values for brands by translating brand's marketing objectives into digital KPIs.

Our media strategy can prove what do interactions, views, data, leads - mean to your business. We create a digital path to purchase for consumers, we take them from awareness to sales and advocacy.

To get Our Weekly & Monthly News Subscribe Newsletter.