img PEDIASURE TET 2023 - BABY DINOSAUR

PediaSure dominated in the Category in Tet occasion thanks to Baby Dinosaur Tet Campaign 2023


THE TASK

Background: Baby Dinosaur game is designed to create the stronger association between brand image & the dinosaur in kids’ eyes - that is big & strong which are exactly the core attributes of height, weight & immunity that PediaSure want to own. Besides, inject the educational content for moms and kids. Especially, as a Tet campaign to spread out the Tet message and  engagement with moms during this meaningful time to remind her of a superior brand to support healthy grow like PediaSure. 


Objectives:

Spread out the Tet message of PediaSure

Engage with PediaSure potential users via Baby Dinosaur game

Drive participants and recruit qualified leads data for Baby Dinosaur game

Challenges: Due to the insight “What usually happens at milk time?”. There are several situation of kid’s non-copperation when drinking milk . So a fun & simple games that moms & kids can play together should be the best and most engaged way to educate kids (and moms also) about the benefit & right intake of drinking PediaSure. The campaign not only spread out the PediaSure message of Tet campaign but also promote Baby Dinosaur game for moms and kids join together.


THE EXECUTION

Insight: Tet is when both kids and adults make a new resolution for their success. The resolution from kids may seem like a little thing in adults’ eyes, but who knows if it can be the most significant achievement tomorrow. And PediaSure will accompany you and your babies to make these resolutions come true in near future.

Big Idea: A small resolution is a big beginning.

Solution: The Baby Dinosaur Campaign is divided into two main phases: Awareness and Engagement.


In the Awareness phase, the campaign utilizes a fresh tactic called Life Event on Facebook, successfully triggering users to reflect on the past year and set small goals for the new year.


In the Engagement phase, the campaign features a minigame and promotes the game "Pé Đi Ăn Sữa" through KOLs' posts. This tactic effectively drives user attention and engagement, attracting a significant amount of user interactions.


Result

  • 108 Outcomes
  • >145k Engagement
  • >37k Buzz
  • >200k View
  • >2700 Raw Leads


Hình Ảnh



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