img POND’S ACNE CLEAR

Context

POND’S ACNE CLEAR relaunched in Vietnam along with the new innovation of POND’s. We need to improve a keyhook to create a cut through consumer journey.

Challenge

The challenge is to make buzz and win the battle in Acne Market by sustaining the idea on 3 months of execution.

Insight

The top care of our TAs is their appearance: A pretty – acnes clean face. An acne can make 75% of them self-discriminate. An acne can ruin their whole world. Pond’s Acnes Clear dramatize the fear & give the solution for teen. Beside that, teenager tend to follow and trust their idols in skincare.
Solutions

◼️ We come up with key strategy: Influencer Marketing which is a combination of social listening tools and high value content to find KOLs List and earned big buzz on social. KOLs have impact on TAs but the question is how to choose the right one and optimize their influence to make social trend.
◼️ With TAs in 13 – 19, choosing KOLs based on engagements and reputation will not bring good result. We decided to make a Hot School Influencers list who have truly and deeply impact on TAs and optimize it through key Facebook activities to attract the public. The objective is to raise a social campaign, make the statement “3 ngày làm rõ” go viral and emphasize the benefit of product.
◼️ Furthermore, PR and launching event did support to bring the successful for product launching and “Khi toi la toi” Short Movie.
Impact
◼️ 3,027,391 Engagements
◼️ 5,699,817 Views



Case Study khác
img PEDIASURE
img STRONGBOW: BUILDING NEW CATEGORY FROM ZERO
img TIGER - ROAR YOUR COURAGE, UNCAGE THE STREET VIBES
img SMOOTH JOURNEY 2018 WITH CASTROL
img STRATEGIC COMMUNICATION PARTNER THROUGH 2018 & 2019
img IT’S 6PM – LET’S CHILL WITH STRONGBOW
See more about img

Our CCA (Catch - Convert - Advocate) model is the solution for both sales & marketing. Digital CRM cultivate data, turn it to recruitment and keep consumers with brands throughout retargeting, data segment platform (DSP). Bringing CRM from traditional "call centers" to digital systems and solutions in order to increase in customer retention and driving sales growth by individual care.

Social Care utilizes strategies and technologies to manage, analyze customer interaction to appear and take care of consumer on the right conversation at the right time on social media.

Unlike the typical way to deal with Influencers as after the feast comes the reckoning, Golden Digital believes in building up a strong relationship with Influencers who are inspired by the vision of the brand and fired up to accomplish the mission to bring value to their communities together with the brands.

With latest social listening technology and methodology, Golden Digital is the first digital agency to champion on the influencer marketing in Vietnam.

In the world of "video first", Video marketing is a very "on high demand" product by Golden Digital. It combine both data and creativity to make sure "viral" is not by luck but by "calculation".

It answers when and how a video can replace an iTVC, or go beyond views to interaction and sales.

Digital PR/Activation is all about combining traditional PR/event activation with digital platforms, data, technology & social tactics to transform consumers into real experience with brands and bypass media to speak directly to your target audience.

This is the future of how consumers experience brands. It overcomes all barriers of traditional PR/Activation in other to maximize ROI & campaign effectiveness.

Golden Digital doesn't do digital for the sake of having a full "360 communication mix". We create values for brands by translating brand's marketing objectives into digital KPIs.

Our media strategy can prove what do interactions, views, data, leads - mean to your business. We create a digital path to purchase for consumers, we take them from awareness to sales and advocacy.

To get Our Weekly & Monthly News Subscribe Newsletter.