img PR-SAMSUNG BRAND CAMPAIGN 2019

Context

• Generate mass attention via introducing “We’re for the Doers” localized concept in Vietnam.
• Stimulate brand love, showcase how Samsung is thinking the way Vietnamese people think and help Vietnamese people to do things to be proud of.
• Build relevance among TA by spreading an inspiring and positive message, empowering Vietnamese people to overcome their barriers, brushing aside the words ‘Do What You Can’t’

Solutions

• Understood TA and strict strategy, PR and Social successfully organized PR STUNT by Livestreamon Kenh14 by Round Table Discussion, hosted by experts and Doer real case – Hot blogger Giang oi.
• Choosing right and wonderful workshop content, 4.0 Workshop series make a big boom on social &PR and activation. Doer stories, skill set to do 4.0 career were equipped for participants

Impact

Phrase 1:
•Total KPI: 23
•Actual Outcome: 61 (effort/earned: 16/45)
•Total AVE: 16,900

Phrase 2:
•Total KPI: 75
•Actual Outcome: 151 (effort/earned: 75/76)
•Total AVE: 57,666

Phrase 3:
•Total KPI: 25
•Actual Outcome: 121(effort/earned: 22/99)
•Total AVE: 38,282

Case Study khác
img SAMSUNG - GALAXY S8 | S8+ CREATIVE BE LIKE
img BRAND IDENTITY & BRAND BUILDING CAMPAIGN
img CORPORATE BRANDING CAMPAIGN
img PORSCHE TAYCAN LAUNCHING
img MOMO MEGACASHBACK 111
img UNILEVER – COMFORT USLP
See more about img

Your Corporates is just as precious and fragile like an EGG. We treat your corporate reputation by our knowledge and dedication with valuable experience through TOUGH time and HIGH time.

Golden PR's expertise and relation can transform on brand from just any EGG to the GOLDEN unbeatable EGG.

Case Study
img SAMSUNG - GALAXY S8 | S8+ CREATIVE BE LIKE
img PORSCHE TAYCAN LAUNCHING
img MOMO MEGACASHBACK 111
img BRAND IDENTITY & BRAND BUILDING CAMPAIGN
img UNILEVER – COMFORT USLP

We manage your prestigious names, protect them through potential risks and attacks. We raise the desired awareness and build deep understanding for consumers, investors and stakeholders.

WE BRING ADDED VALUES for your brands, a sparkling, refreshing and aromatic ingredient for a successful brand communication matrix. Golden PR love what we do, pampering, honoring, adding color & flavors to the stories of your brands. We combine traditional with digital PR outreach strategies.

Using our creativity and ideological potential, we offer our clients advertising solutions that are not only visually beautiful, but also increase the sales. Of course, before taking on any business, we carefully study the client, the product and the market, to provide a stable basis for our ideas.
To get Our Weekly & Monthly News Subscribe Newsletter.