img SAMSUNG - GALAXY S8 | S8+ CREATIVE BE LIKE

Context

Technology media is the key influencers in Vietnam technology market, yet information they deliver to target audience is mostly unfriendly technological language. Therefore, it limited the interaction & understanding between target audience and product functional benefits.
How a PR lead campaign can capture media, KOL, and consumer attention and share the same interest towards its innovative Infinity Display and drive talk of the town about Galaxy S8?

Challenge

In Vietnam, technology journalists, KOL and community have never shares the same interest & interaction toward new launch technology products. In the meantime, Galaxy S8’s Infinity Display needs to be highlighted with stunning visuals.

Insight

Media is interested in technological information, innovation specs.
KOL is interested in product inspirational story & appealing design.
Consumers are interested in practical & user-friendly product feature benefits

Solutions

We come up with a creative Invisible photograph, which only can be made by and with Galaxy S8 that could catch interest and create creative habit of product usage among media, KOL and consumers. Our campaign philosophy “everyone can be creative become” a social inspirational movement.
Kicked of the trend of creative photography with technology media, inspired media to bring a fresh air of creativity in their technology product hand-on and review articles with the invisible photograph illusion made from Galaxy S8.
Provided user-friendly guideline and tips to unbox their creativity with Galaxy S8 in different life contexts.
Following by celebrities, bloggers and youtubers continuing posted their Invisible GIF on social media and challenging consumer to create their own creative version of photograph with Galaxy S8.

Impact

– Winning over SOV on both media (49%) & social media (63.3%)
– Drive sales 3 times comparing to Galaxy S7
– Generate 4,226 earn media with net sentiment 99%
– Change consumer creativity in making photography on social media
– Change technology media practice in delivering information to consumer with more creative & interactive contents

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Your Corporates is just as precious and fragile like an EGG. We treat your corporate reputation by our knowledge and dedication with valuable experience through TOUGH time and HIGH time.

Golden PR's expertise and relation can transform on brand from just any EGG to the GOLDEN unbeatable EGG.

Case Study
img MOMO MEGACASHBACK 111
img UNILEVER – COMFORT USLP
img BRAND IDENTITY & BRAND BUILDING CAMPAIGN
img PORSCHE TAYCAN LAUNCHING
img PR-SAMSUNG BRAND CAMPAIGN 2019

We manage your prestigious names, protect them through potential risks and attacks. We raise the desired awareness and build deep understanding for consumers, investors and stakeholders.

WE BRING ADDED VALUES for your brands, a sparkling, refreshing and aromatic ingredient for a successful brand communication matrix. Golden PR love what we do, pampering, honoring, adding color & flavors to the stories of your brands. We combine traditional with digital PR outreach strategies.

Using our creativity and ideological potential, we offer our clients advertising solutions that are not only visually beautiful, but also increase the sales. Of course, before taking on any business, we carefully study the client, the product and the market, to provide a stable basis for our ideas.
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