NEWS
#1
Making the case for budget: six foundations that connect marketing investment to business outcomes
#2
Why enduring brands are built on relationships, not speed
#3
How brands can restructure content to increase visibility on LLMs
Making the case for budget: six foundations that connect marketing investment to business outcomesMarketing measurement becomes truly valuable when it can do more than report performance — when it can provide the confidence needed to guide investment decisions, manage risk, and identify profitable growth opportunities.1 month agoWhy enduring brands are built on relationships, not speedBuilding a lasting brand is not simply about moving faster or producing more content. Long-term growth depends on creating meaningful relationships through clarity, consistency, cultural relevance, and trust.
1 month agoHow brands can restructure content to increase visibility on LLMsAs AI increasingly shapes product discovery, brands need to rethink how content is structured for Large Language Models. Clear information architecture, explicit relationships and machine-readable formats can help brands become more visible and accurately represented in AI-generated responses.1 month ago
What effective sustainability work looks likeSustainability is becoming a more strategic part of effective brand building, with socially driven themes, long-term commitment and creative solutions increasingly shaping campaigns that deliver meaningful impact.1 month ago