Job Purpose:

About Golden

Looking for a dynamic, open environment where your potential is limitless?

Welcome to Golden – a proudly Vietnamese agency with over 25 years of experience in marketing and communications. We are pioneers in adopting modern management styles to stay flexible, fast-moving, and future-forward in a constantly evolving world.

Our Core Values:

• Think Fearlessly

• Act Ethically

• Embrace Every Challenge

Here, you’ll:

• Work in a flat and open-minded environment

• Collaborate with creative, passionate, and proactive teammates

• Learn, unlearn, and continuously grow

Role Overview

As a Senior Account Executive (IMC), you will be a key driver in the planning and execution of integrated marketing communication campaigns, ensuring end-to-end excellence across all touchpoints. This role is ideal for someone who thrives in a fast-paced agency environment and has a proven track record of managing multi-channel campaigns effectively.

Key Responsibilities

Integrated Campaign Management

• Lead the execution of 360° campaigns across ATL, BTL, digital, social, PR, influencer, and activation channels.

• Translate client briefs into actionable plans with clear deliverables and timelines.

• Ensure seamless integration and consistency across all touchpoints and communication platforms.

Project Management

• Develop detailed project timelines and spotplans; manage project flow and milestones.

• Monitor progress closely, identify potential risks, and proactively propose solutions.

• Ensure all internal and external parties are aligned and informed.

Client & Internal Communication

• Serve as a key contact point for both clients and internal teams.

• Lead internal meetings, prepare recaps, and follow up on assigned tasks.

• Present proposals and updates clearly and confidently to clients.

Quality Control

• Oversee the quality of all outputs—from brief to final production.

• Ensure all deliverables are on-brand, on-strategy, and meet client expectations.

Reporting & Evaluation

• Deliver campaign performance reports with insights and learnings.

• Ensure all reports are submitted on time, with minimal revisions.

Key Deliverables

• Meet or exceed campaign KPIs

• Ensure all project deliverables are completed on time, on budget, and up to standard

• Secure client approvals within two rounds of revision

• Align internal teams and ensure all outputs are on brief and on deadline

• Submit clear, insightful project reports with only one round of edits

Qualifications & Requirements

• Experience: 3+ years in account management roles, with strong hands-on experience in IMC campaigns at a creative or full-service agency

• IMC Expertise: Solid understanding of integrated communication channels and how to make them work together effectively

• Strategic Thinking: Ability to connect client needs to big ideas and practical execution plans

• Proactive & Solution-Oriented: Ready to take initiative and solve problems independently

• Strong Communication: Excellent verbal and written communication in both Vietnamese and English

• Team Player: Able to work cross-functionally with creative, media, and strategy teams

• Creative & Visual Sensibility: Appreciation for creative ideas and visual storytelling

• Emotionally Intelligent: Great with relationship management, both internally and externally

• Adaptable & Resilient: Thrive under pressure and manage tight deadlines with grace

How To Apply: