Job Purpose:

The Planning Manager will be responsible for creating and managing strategic social media and influencer marketing campaigns. This role requires a blend of strategic thinking, project management, and market trend analysis to deliver innovative and results-driven solutions.

Key Responsibilities

1. Strategic Planning

• Develop and coordinate social media and influencer marketing strategies in alignment with client requirements and company objectives.
• Ensure the implementation of a standardized strategic thinking process, including insight mining and competitive analysis.

2. Team and Project Management

• Guide and allocate tasks to team members, ensuring project timelines and deliverables are met.
• Collaborate with creative and operational teams to align on strategic approaches.

3. Market Analysis and Trend Observation

• Conduct market research to identify trends and consumer behaviors in social and influencer marketing.
• Regularly update the team with insights and ensure campaign strategies remain innovative and relevant.

4. Client and Partner Negotiation

• Work closely with clients to align on campaign goals and execution strategies.
• Negotiate with influencers and media partners to secure partnerships that align with campaign objectives.

5. Creative and Practical Solutions

• Propose unique and innovative campaign approaches to meet unmet client needs.
• Design data-driven solutions to optimize campaign effectiveness and ROI.