About the Role

We are looking for a strategic and results-driven Account Manager (Influencer & Advocacy Marketing) to lead and execute influencer marketing & brand advocacy campaigns. In this role, you will work closely with brands, influencers, creators, and brand advocates to build impactful campaigns that drive engagement, awareness, and conversions.

If you are passionate about building relationships, managing high-impact campaigns, and driving advocacy strategies, this role is for you!

KEY RESPONSIBILITIES:

1. Influencer & Advocacy Strategy Development

• Develop, execute, and optimize influencer & advocacy marketing strategies aligned with brand objectives.
• Identify key influencer tiers (nano, micro, macro, KOLs) & brand advocates to drive engagement.
• Lead the creation of brand ambassador programs and word-of-mouth initiatives.

2. Client & Stakeholder Management

• Serve as the primary point of contact for clients, ensuring seamless campaign execution.
• Develop and maintain strong relationships with brands, influencers, and advocacy partners.
• Collaborate with internal teams (strategy, creative, media) to ensure high-quality deliverables.

3. Campaign Execution & Performance Management

• Oversee end-to-end campaign execution, including influencer selection, content planning, and performance tracking.
• Manage campaign budgets, contracts, and negotiations with influencers & brand advocates.
• Analyze campaign effectiveness using KPIs (engagement, reach, conversions) and optimize based on insights.

4. Industry Trends & Innovation

• Stay updated on emerging trends in influencer marketing, brand advocacy, and social commerce.
• Leverage new tools & platforms (TikTok Creator Marketplace, Meta Collabs, etc.) to enhance influencer collaborations.
• Propose creative & data-driven influencer activations to maximize campaign impact.

REQUIREMENT:

Experience & Skills

• 4+ years of experience in Influencer Marketing, Advocacy, Account Management
• Strong understanding of social media platforms.
• Experience working with influencers, KOLs, content creators, and brand ambassadors.
• Excellent client management & relationship-building skills.
• Ability to analyze campaign performance & optimize strategies based on data insights.
• Strong negotiation skills and experience managing budgets & contracts.
• Creative thinker with a growth & results-driven mindset..