JOB PURPORSE

We are seeking a highly strategic, data-driven, and experienced Planning Director to lead and grow our Planning team. This role requires a thought leader who can drive strategy and communication planning for integrated marketing communications (IMC) projects, with a particular focus on PR & social, influencer marketing, and advocacy campaigns. The ideal candidate will have a proven track record in consulting key clients, captaining major pitches, and delivering impactful innovative solutions powered by strategic insights and data analytics.

KEY RESPONSIBILITIES

Team Leadership & Growth

• Together with Chief Strategy Officer, lead, mentor, and develop the planning team, fostering a culture of innovation, collaboration, and high performance.
• Identify talent gaps and implement strategies to build the team’s capabilities in line with business goals.
• Oversee workflow management, ensuring timely and high-quality deliverables from the planning team.

Strategic & Communication Planning

• Develop robust strategies and communication plans for IMC projects, with a strong focus on PR & social, influencer marketing, and advocacy campaigns.
• Combine creative thinking and data insights to craft compelling innovative campaign ideas.
• Ensure all strategies are aligned with client objectives and deliver measurable results.

Client Consulting & Relationship Management

• Serve as a trusted strategic advisor to key clients, providing solutions to complex challenges and guiding them toward achieving their business goals.
• Regularly present strategies, insights, and recommendations to clients, ensuring their buy-in and satisfaction.
• Proactively identify opportunities to strengthen relationships with clients and drive growth.

Pitch Leadership

• Take ownership of major pitches under CSO's guidande and support, collaborating with cross-functional teams to deliver winning proposals and presentations.
• Oversee the strategic direction, insights, and creative solutions for pitch projects.
• Stay up-to-date on industry trends to inspire cutting-edge pitch ideas.

Data & Insights

• Leverage data analytics to uncover insights that inform strategy development and campaign optimization.
• Ensure the integration of data and insights into all strategic and creative processes.
• Monitor campaign performance, interpret results, and provide recommendations for continuous improvement.

Cross-Functional Collaboration

• Work closely with creative, account management, and production teams to ensure seamless implementation of strategies.
• Act as a bridge between the planning team and other departments to foster a unified approach to projects.
• Contribute to the agency’s thought leadership by developing insights and strategies that inspire both internal teams and external clients.

REQUIREMENTS:

Professional Experience

• Minimum 8 -10 years in strategy and communication planning, with at least 3 years in a senior leadership role and strong experience on social campaigns, influencer marketing, and advocacy campaigns.
• Proven success in leading planning teams, consulting with high-profile clients, and managing major pitches.
• Experience in influencer marketing & social projects, with a focus on integrating various channels, including social and digital marketing.

Skills & Competencies

• Exceptional strategic thinking and problem-solving skills, with the ability to translate complex data into actionable insights.
• Deep understanding of consumer behavior, market trends, and digital platforms, particularly social media.
• Strong data analytical capabilities and the ability to use analytics tools to measure and improve campaign performance.
• Excellent presentation and communication skills, with the ability to influence and inspire clients and internal teams.
• Proficient in developing and managing budgets, timelines, and resources for campaigns and pitches.

Leadership & Personal Attributes

• Inspirational leader with the ability to motivate and guide teams toward excellence.
• Collaborative mindset with the ability to work effectively with diverse teams and stakeholders.
• Agile and adaptable, with a passion for staying ahead of industry trends and innovations.
• Highly organized and detail-oriented, with the ability to manage multiple priorities under tight deadlines.

Education

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field.